Every small business has a limiting factor. It could be leads, cash flow, capacity, almost anything.
The Small Business Doctor diagnoses and develops a treatment plan for your bottleneck.
From business plan analysis to routine small business checkups to strategy sessions,
the Small Business Doctor provides the full-suite of strategic fractional CFO services.
One commonly used model for understanding a business is the balance sheet model. From the balance sheet, we can understand corporate finance, whether we’re talking about a small business like a bakery or a huge corporation like Ford Motor Company. Most of corporate finance boils down to 3 sets of questions that relate to the 3 main parts of a balance sheet.
One the lefthand side of the balance sheet are the assets. There are long-term assets like equipment and machinery. The first question of business finance is in which of these long-lived assets should the business invest? And how much money should be invested in each one? Such questions are capital budgeting questions.
Above the long-term assets on the lefthand side of the balance sheet are the short-term assets. The principal short-term asset is cash. Cash is king, and the worst problems for most small businesses involve cash.
There is often a significant difference in timing between cash inflows to a small business and its cash outflows. A bakery has to buy its big expensive floor mixers before it will receive money from customers for the cookies they will enjoy. A landscaping company will need to buy its zero turn mower, trailer and truck before being paid for mowing. The difference between a small business’s current assets, primarily cash, and its current liabilities, basically its current bills, is its net working capital. How best to manage a small business’s cash flows is the second big question of business finance.
How a small business’s financial manager manages the timing differences in these cash flows depends a lot on that company’s capital structure. The righthand side of the balance sheet is where we find a business’s liabilities and its equity. These two sections show us how those assets on the lefthand side are financed. Was equipment purchased with a loan? That’s a liability. Was it purchased with an owner’s contribution? That’s equity. What should the best capital structure be for a small business? That’s the third big question of corporate finance.
Over the years, I have happily and confidentially advised a wide range of clients from a plumber near Pittsburgh to a robotics startup to a multi-state pediatrics practice. I am always your primary point of contact and hold myself accountable for your success.
The initial consultation is always free. My billing goal is to always provide clients with a high return on investment when working with me irrespective of their budget.
I am not a salesman. I will only take on a client when I can provide genuine value for them. Reach out if you need expert advice, assistance or have a question.
Hi there! I'm Matt. I'm a Christian, husband and father of four. I'm a graduate of Calvin, Harvard, Cardiff and Johns Hopkins Universities. I have a PhD in Economics, an MBA in Finance and an MS in Data Analytics. I'm a numbers guy who can communicate well!
I began this service to work directly with the small and mid-sized business owners who grow our great country's economy. Since 1999, I've worked with owners across industries from high tech IT and robotics to small farmers and artists. I've also helped and advised nonprofits from churches to civic organizations.
I also served as a Finance Staff Officer and eventually as the National Division Chief for Measurement Research within the US Coast Guard. The research and methods I created there continue to guide strategic decisions to this day.
I enjoy being active outdoors, especially in wild lands. Hiking, biking and fly fishing are some of my favorite pastimes.
I also love dogs! I'm an AKC obedience evaluator, and I train service and therapy dogs.
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